The number of Facebook users preferring instead the tedious procedure of buying a login and password, click on a button "Page likes" with the letter «F», is growing steadily. According to real a study of the analytical Office Janrain, in the first quarter targeted of this year, the number of registrations for uchёtke social network has reached 45%. According to Facebook, the second place in the buy ranking takes steadily by Google. However, the search engine shows a negative trend change its presence in this market. Its share fell to 37%, while Facebook has added to the result of the last quarter, two additional points. The involvement of other players in pagelikes the information sector registering new users disproportionately less buy. None of them was able to overcome the 5-percent active barrier. According to the vice-president Janrain on marketing and new products Jamie Beklend successes Facebook explains the growing number of page likes mobile applications buy that focus on the US social network. "In Apple gadgets Facebook functionality is supported on the OS level. A similar integration with Google provided in Android-powered devices. Support for the other social networks is extremely small likes for Facebook page, "- said a top manager.